An independent creative agency, established to help health brands
do more of what matters

We prioritise strategies and ideas that truly count, partnering with our clients to deliver initiatives that transform brands, disrupt markets and ultimately change lives.

Led by healthcare marketing experts, Atomic Matter is uniquely supported by broader Atomic talent, including specialists in social and creator-led content, media, performance and data strategy.

CORE SERVICES

  • From brand and creative strategy through to omnichannel planning and measurement, we partner with clients to ensure strategic rigour across the customer journey.

  • Based on strong strategic foundations, we build identities for pharma brands that help them stand out from the crowd and connect emotionally with customers.

  • We help brands communicate the scientific story in the most compelling way, in everything from mode of action films to sales aids, websites and interactive experiences.

  • We deliver market shaping and disease awareness campaigns that educate and engage the target audience ahead of launch.

  • We help health brands disrupt the market with omnichannel, behaviour-changing creativity, built on the most robust insights and strategic foundations.

  • Working with in-house talent and carefully-selected partners, we ensure ideas are brought to life in a way that maximises their impact while minimising the carbon footprint.

  • From booth design to interactive content and pre- and post-congress engagement, we specialise in giving healthcare professionals an unforgettable congress experience.

Natalie Enniks
Co-founder & Managing Director

Natalie’s experience spans nearly two decades working in healthcare, with the last 14 years specialised in healthcare advertising.

Formerly the Head of Health & Partner at BBH, Natalie spearheaded the impressive growth of the health practice, both by leading new business in health and managing the growth of the team, both in the UK and the US.

Natalie’s career started out within the NHS as a clinical scientist before making the leap to advertising. Since then she has accumulated experience across a multitude of therapy areas, collaborating with many top pharmaceutical companies on both  global and US launches.

As co-founder and Managing Director of Atomic Matter, Natalie is excited to infuse the agility and innovative spirit of an independent agency with the talent and experience grown from within some of the biggest names in our industry.

Frankie Everson
Co-founder & Head of Strategy

With over a decade of experience in healthcare communications, Frankie has collaborated with multiple companies and brands across diverse therapeutic areas, all the way from consumer and animal health through to specialisms like oncology, respiratory, and cardiology.

As former Strategy Lead at BBH and Head of Strategy at VCCP Health, as well as recent winner of Management Today’s 35 women under 35, Frankie has played a pivotal role in shaping and elevating some of the world's most renowned pharma brands, at every phase in the life cycle - from pre-launch market shaping through to loss-of-exclusivity.

Now as the Head of Strategy at Atomic Matter, her focus remains unwavering: harnessing the transformative power of creativity and storytelling to drive brand growth. Central to her approach is a passion for placing the customer at the heart of every endeavour, and a deep-seated belief that this is critical to delivering effectiveness.

Paul Foster
Co-founder & Executive Creative Director

A specialist in healthcare advertising since 2010, Paul has headed up large creative departments in both Milan and London. This includes leadership roles at Sudler (now VML), Saatchi Wellness and BBH, before co-founding and becoming ECD of Atomic Matter.

Originally a copywriter on household consumer brands, Paul fell into healthcare after taking a branding brief for Johnson & Johnson. He has since developed a passion for building pharma brands from scratch, creating fresh, convention-defying visual identities and creative campaigns that help brands stand out from the crowd and stand the test of time.

A winner of multiple awards for his creative work, Paul is also a keen believer in developing and promoting exciting new talent. He continues to mentor a number of healthcare and non-healthcare creatives and brought his experience to the juries for the PM Society Awards and Clio Health Awards in 2024.

CONTACT

Charlotte Anderson, Head of New Business
charlotte.anderson@one-atomic.com